The Bachelor of Business Administration (BBA) is a comprehensive undergraduate program designed to provide students with a solid foundation in core business principles and practical management skills. The curriculum spans a broad range of disciplines—including marketing, finance, human resources, operations, and strategic management—equipping graduates for leadership roles in today’s fast-evolving global business landscape.

This BBA is delivered in collaboration with Wrexham University, one of the Top 55 universities in the UK and widely recognized as the “Most Socially Inclusive University” in the country. Wrexham offers a variety of acclaimed business programs, including the Bachelor’s in Business and the highly sought-after British MBA.

Blending academic theory with real-world application, the BBA program cultivates critical thinking, problem-solving, and effective communication—key competencies for business success. Whether students aim to launch their own ventures or pursue dynamic careers in multinational corporations, this program opens doors to diverse and rewarding opportunities in the business world.

Upon graduation, learners will earn:

• BA (Hons) Business & Management from Wrexham University, United Kingdom
• Bachelor of Business Administration (with Hons) in Majors from the Swiss Information and Management Institute

Year 1 - Mandatory modules

• D/507/1581 - Communications in Organisations (20 UK Credits/10 ECTS Credits)
• H/507/1582 - Leadership and the Organisation (20 UK Credits/10 ECTS Credits)
• M/507/1584 - Financial Awareness (20 UK Credits/10 ECTS Credits)
• A/507/1586 - Managing Change (20 UK Credits/10 ECTS Credits)
• F/507/1587 - Business Operations (20 UK Credits/10 ECTS Credits)
• J/507/1588 - Developing Teams (20 UK Credits/10 ECTS Credits)

Year 2 - Mandatory modules

• R/507/1612 – Responding to the Changing Business Environment (20 UK Credits / 10 ECTS Credits)
• Y/507/1513 – Effective Decision Making (20 UK Credits / 10 ECTS Credits)
• D/507/1614 – Business Development (20 UK Credits / 10 ECTS Credits)
• H/507/1615 – Business Models and Growing Organisations (20 UK Credits / 10 ECTS Credits)
• K/507/1616 – Customer Management (20 UK Credits / 10 ECTS Credits)
• T/507/1618 – Risk Management and Organisations (20 UK Credits / 10 ECTS Credits)

Year 3 - Mandatory modules

• Strategic Management
• Employment Law
• Strategic Marketing
• Managing People in an International Context

Final Stage with Wrexham University

• Dissertation

The program consists of 20 online training modules, corresponding to 16 compulsory subjects. The modules are as follows:

1. Developing Personal Skills – Enhance self-awareness, time management, and professional growth strategies.
2. Effective Communication – Build strong verbal, written, and interpersonal communication skills for the workplace.
3. The Business Environment – Understand internal and external factors that influence business operations.
4. The Marketing Mix – Explore the 4Ps (Product, Price, Place, Promotion) and how they drive marketing strategy.
5. Strategic Human Resource Management – Learn HR planning, recruitment, and performance alignment with business goals.
6. Managing Ethically – Examine ethical decision-making and responsible leadership in business contexts.
7. Culture and the Organization – Study how organizational culture impacts behavior, performance, and change.
8. Customers and Customer Service – Gain skills to deliver exceptional service and manage customer expectations.
9. Fundamentals of Accounting – Learn basic accounting principles and how to prepare and interpret financial records.
10. Financial Management and Control – Understand budgeting, forecasting, and financial decision-making in organizations.
11. The Entrepreneurial Manager – Explore entrepreneurial thinking and innovation within management practices.
12. Organisational Structures – Analyze various business structures and their impact on operational efficiency.
13. Practical Accounting Analysis – Apply accounting tools to evaluate financial health and business performance.
14. Business Planning and Goal Setting – Learn to create actionable business plans aligned with strategic objectives.
15. Politics and Business – Examine how political environments influence business policy and strategy.
16. Business Law – Understand legal frameworks governing business operations and compliance issues.
17. Managing in Today’s World – Address modern challenges in management such as globalization and digital transformation.
18. Performance Management – Learn techniques for setting goals, evaluating performance, and enhancing productivity.
19. Marketing and Sales Planning – Develop marketing and sales strategies that align with business objectives.
20. Quantitative Skills – Acquire essential math and data analysis skills for effective business decision-making

To help students develop a deeper understanding of the lessons and learn how to complete their final course assignments, the program provides tutorial videos and support materials, including:

• Webinar & Tutor Videos
• Tutor Materials

List of Webinar:

1. Developing Personal Skills
2. Effective Communication
3. The Business Environment
4. The Marketing Mix
5. Strategic Human Resource Management
6. Managing Ethically
7. Culture and the Organization
8. Customers and Customer Service
9. Fundamentals of Accounting
10. Financial Management and Control
11. The Entrepreneurial Manager
12. Organisational Structures
13. Practical Accounting Analysis
14. Business Planning and Goal Setting
15. Politics and Business
16. Business Law
17. Managing in Today’s World
18. Performance Management
19. Marketing and Sales Planning
20. Quantitative Skills

List of Tutor Materials:

1. Tutor material for Communications in Organisations
2. Tutor material for Leadership and the Organisation
3. Tutor material for Financial Awareness
4. Tutor material for Managing Change
5. Tutor material for Business Operations
6. Tutor material for Developing Teams
7. Tutor material for Responding to the Changing Business Environment
8. Tutor material for Effective Decision Making
9. Tutor material for Business Development
10. Tutor material for Business Models and Growing Organisations
11. Tutor material for Customer Management
12. Tutor material for Risk Management and Organisations
13. Tutor material for Strategic Management
14. Tutor material for Employment Law
15. Tutor material for Strategic Marketing
16. Tutor material for Managing People in an International Context

During the completion of learning modules, eUni Switzerland's automated online learning system allows students to take competency assessments to obtain an e-Professional Certificate, which is integrated into the system as an optional feature. Students can request a hard copy if needed. The Professional Certificate provides a detailed record of the competencies the student has achieved.

The available e-Professional Certificates:

1. Level 4 Pro-Certificate in Developing Personal Skills
2. Level 4 Pro-Certificate in Effective Communication
3. Level 4 Pro-Certificate in The Business Environment
4. Level 4 Pro-Certificate in The Marketing Mix
5. Level 4 Pro-Certificate in Strategic HRM
6. Level 4 Pro-Certificate in Managing Ethically
7. Level 4 Pro-Certificate in Culture and the Organization
8. Level 4 Pro-Certificate in Customers and Customer Service
9. Level 4 Pro-Certificate in Fundamentals of Accounting
10. Level 4 Pro-Certificate in Financial Management and Control
11. Level 5 Pro-Certificate in The Entrepreneurial Manager
12. Level 5 Pro-Certificate in Organisational Structures
13. Level 5 Pro-Certificate in Practical Accounting Analysis
14. Level 5 Pro-Certificate in Business Planning and Goal Setting
15. Level 5 Pro-Certificate in Politics and Business
16. Level 5 Pro-Certificate in Business Law
17. Level 5 Pro-Certificate in Managing in Today’s World
18. Level 5 Pro-Certificate in Performance Management
19. Level 5 Pro-Certificate in Marketing and Sales Planning
20. Level 5 Pro-Certificate in Quantitative Skills

In addition to the entry requirements, candidates applying to the program are also assessed for their suitability by the admissions committee before joining the program to ensure that they can acquire and benefit from the program.

Entry requirements:

To enroll this program, learners must possess the criteria below:

• Attained a Level 3 Diploma under the NQF/QCF/RQF system or its equivalent.

English requirements:

If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.

• Common European Framework of Reference (CEFR) level B2 or equivalent;
• Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent.

Please note:

1. SIMI Swiss and eUni do not accept entry qualifications from counterfeit universities, Diploma Mills, or universities accredited by unreliable accreditation agencies.
2. SIMI Swiss and eUni reserve the right to make admissions decisions based on the requirements of recognized agencies and the global quotas of the program.

Teaching and learning strategies:

The program is designed based on a self-study model with automated learning processes, following the STEP framework:

1. (S) Self-Study – Independent learning through lectures and instructional videos.
2. (T) Tutor – Watching tutorial videos or reading support materials to deepen understanding and learn how to develop assignments according to requirements.
3. (E) Evidence – Completing required exercises to demonstrate competency.
4. (P) Project – Conducting a capstone project or writing a graduation thesis.

Learning method:

The fully online program enables students to achieve qualifications equivalent to those of full-time international students without the need to live in or attend on-site activities.

• Guidance on enrolling in Full Online mode at eUni: CLICK HERE.

The effect of Swiss eUni's Pedagogy:

As for our exclusive teaching method, specifically designed for busy learners, we strongly believe that it enables learners to seamlessly integrate foundational theory and professional knowledge into real-life and career contexts.

• The effect of Swiss eUni's Pedagogy: CLICK HERE.